Radiohead, and their frontman Tom Yorke, have hoisted acclaim for experimenting with progressive business models before.
This time Radioheads front man just shots at the conservative dinosaurs in general, giving them only a mere few months to live.
Traditional models have failed, the old labels are failing. But with the huge catalogue they are sitting on this is likely to take more time.
Lost Audio would like to invite you to, just like Tom Yorke, ignore the old farts.