First and foremost: This is not an april fools. It’s the real deal.
TDC, the largest ISP in Denmark launches free subscription based music in a couple of hours. It’s launching on their Play service.
Details: Mobile content is delivered free of charge (traffic). One song at a time in AAC (48kbit) format. For the computers it’s [...]

… make it cheap.
Since it still is the four majors that carry almost all music, they should have introduced dirt cheap subscription years ago. They would have made the same money - and they would have carved way through to keeping their position for years to come.
Now it is coming. (Maybe) Sooner than one might [...]